We take a strategic approach from start to finish.
Our process begins by overviewing the target audience, consumer values and lifestyle, competitors, retail environment and brand vision, mission and promise. All this information factors in to shape the design concept. The message focuses on key benefits that will speak to consumers most.
Utilizing the packaging as a unique and very important selling platform, we guide the consumer through the following stages, while following the required FDA food packaging guidelines:
1) Capture attention and inspire engagement.
2) Pique interest and desire to learn more.
3) Close the sale.
4) Where applicable: go further via website and social media, repeat sales, word of mouth, interest in other products in the assortment.