The Corporate Creative Design Brief Made Easy

May 2017

All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow. In working with corporate teams, … Read More

FDA Food Packaging Claims Made Easy

March 2017

(Download a pdf version of this article here.) Ever since clean eating, superfoods and functional foods have exploded in the marketplace, brands are wanting to say as many positive things as they can about their products through selling points on the package. However, claims are the number-one way for a brand to get in trouble … Read More

Green Superfood Spice Drink

March 2017

I’m excited to share this recipe with you! I’ve never felt better in my life since I started drinking this. I’ve been having it daily for awhile now and I can’t even tell you—it is so delicious. Ever since having kids, I’ve become super focused on what we put into our bodies and how that … Read More

Your Questions Answered, Vol. 1

February 2017

I love the commentary that takes place on my articles in the comments section. I also get quite a few questions by email that aren’t published on the blog. I’m finding there is a great deal of valuable information we discuss. What I love most about answering all these questions is that it causes me … Read More

How to Develop Your Brand Story (And why it’s important)

January 2017

Why develop a brand story? Quite simply, your brand story strengthens the emotional connection between the consumer and your brand. When your audience is intrigued by your product and discovers that your brand is in alignment with their values, they develop a stronger attraction and loyalty to your brand. What is a brand story? The … Read More

Top 10 Food Packaging Articles of 2016

December 2016

As this year comes to a close, I thought I’d take a look back at which articles I’ve written in the past few years were the most read in 2016. It’s fascinating to me that in food packaging design, the mix of creative skill and technical knowledge is of equal importance. One or the other … Read More

Comprehensive Guide to the New Nutrition Facts Format

November 2016

Now that the FDA has released its comprehensive guidance on the new nutrition facts format and the other things like RACCs, DVs, and RDIs that have changed along with it, I’ve updated my original  FDA Food Labeling Guide Made Easy article. So now you have all you need again in one place. The updated article … Read More

What copy works best on food packaging?

October 2016

Packaging design is not just about looks. The information you put on the package is equally as important. My favorite way to define design is communication through visuals and words, and this is no different for packaging design. Once the the overall appearance of the package catches the eye—an essential role—the consumer takes a closer … Read More