Ever since clean eating, superfoods and functional foods have exploded in the marketplace, brands are wanting to say as many positive things as they can about their products through selling points on the package. However, claims are the number-one way for a brand to get in trouble for not being compliant with FDA regulations—and attract … Read More
So often people think they can just put a label on a product and call it finished. What they don’t realize is that packaging has a strategic side—a well thought-out process that generates specific results—and many packages miss the mark.
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Video of Jenn’s session on the powerful connection between color and taste and how this applies to food packaging and marketing.