There are so many aspects to consider and assess when developing food packaging. Successful packaging needs to perform on a number of levels and guide the consumer through distinct stages of the selling process. How do you know if your packaging will be effective? I’ve consolidated many of my past articles into a checklist to ensure your packaging is hitting all the marks. Links go to articles where applicable for more detail.
This is a great checklist to keep handy when developing new packaging to make sure you’re not leaving anything out!