Naked Nature Dark Chocolate
Healthy Chocolate Co. needed a new design for their line of “healthy” chocolates sweetened with xylitol. Branding it under their 4NoGuilt product line, we developed premium packaging that enabled them to take the next step in their business which is going into retail stores such as Whole Foods.
Hawaiian Nougat Co. makes an amazing authentic nougat with locally sourced ingredients. Their previous cello bag packaging looked unplanned and amateur, not conveying their gourmet status or any important selling points—not to mention it didn’t protect the product well. We developed this sophisticated box packaging in eye-catching colors, with illustrations that highlight each signature flavor. The verbiage communicates the important aspects of the product, reinforcing the premium price point. Whole Foods loved the new packaging so much that they retail them on a large endcap display.
Bibimbap & Japchaeya
Stacey & Mom came to us to develop their branding and packaging design for this new line of vegan Korean frozen foods. Made with premium ingredients and visually appealing, we kept the stunning entrees as the center focus of the packaging, and designed an upscale look that enabled them to get into Whole Foods.
Craft Jams & Sauces
The Homesteader’s Finest had been successful in their local farmer’s markets and were ready to take their business to the next level. We helped them transform from their amateur look to the artisan upscale gourmet brand that they already were. They have since gotten into many gourmet retailers and are in discussions with Whole Foods. We also developed their new logo mark and website, and continue to support them as they roll out new products.
Organic Rooibos Tea
We partnered with My Red Tea to establish their new brand and launch their organic Rooibos Tea product line. An authentically South African product, we embraced the colorful and vibrant art style of the area as an inspiration for this tea packaging design. Essential callouts highlight the key selling points, while telling the brand story to further the emotional connection to the brand.
Chocolate Foil Wrap
After developing Healthy Chocolate Co.’s 4NoGuilt pouch packaging for their Naked Nature line of dark chocolates, we did the individual piece wraps that go inside the pouch. Since the pouch has a window, the wraps needed to be stunning. We let the natural shine of the foil come through, using opaque white ink selectively for matte areas for contrast. All the health callouts are on the front of this tiny package, with nutrition facts and other required information on the back. It was no small feat to make it all fit legibly!
Gourmet Flavored Syrups
Having worked with Pepper Creek Farms to design literally hundreds of their products over nearly a decade, we were thrilled to develop this high-end flavored syrups design for them. The consistent cream background lends a sophisticated feel you might find on wine packaging, and the bold colors signify the different flavors in the line.
My Coconut Kitchen was ready to advance from local farmer’s market retailer to distributing in gourmet chains such as Whole Foods. We helped them achieve that by developing an energetic, upscale packaging design based around their existing fun, quirky branding. Usage suggestions and key selling points highlight the versatility and health benefits of the product.
Shy Brother’s Farm turned to us to design the packaging for their new soft cheese, Cloumage. A new cheese type, educating the consumer on what it is and how to use it was essential to its success. The images and suggested uses clearly demonstrate this, and the new packaging has been a hit, getting them into Whole Foods among many other specialty food stores.
Pepper Creek Farms developed this edible glitter product to enhance their vast line of gourmet baking decorations. The small jars and bright, fun colors called for a design that embraced and enhanced the product’s colorful impact. We kept it simple with matching saturated colors and clear, bold type.