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Country of Origin Food Labeling

Brand Packaging—June 2018

As a specialist in food packaging design, I frequently get questions regarding labeling and compliance. Country of Origin Labeling (COOL) is a requirement of U.S. Customs and Border Protection (CBP) that can be particularly confusing, especially when you have different components coming from different countries.


Six Things to Know When Designing Food & Beverage Packaging for Kids

Brand Packaging—September 2018

I’m noticing that more and more clean, convenient kids’ meals and snack foods are flooding the market. Personally, I think this is great. As a busy mom, I know that many parents appreciate having these kinds of foods readily available and kids do too, of course. I write a lot about packaging strategies for adult consumers, but what about the kids?


Is Organic Certification Worth It?

Brand Packaging—April 2018

If your product qualifies for organic certification, should you do it? It’s ironic that you can use ingredients treated with many different chemical pesticides and not have to state anything about the use of chemicals on your package, but if you use organic ingredients and want to promote the word “organic” on your food package you have to pay a yearly fee for organic certification.


Don’t Settle for “Good Enough” in Packaging Design

Brand Packaging—March 2018

Every year I look forward to attending the Fancy Food Show. Walking around the show this year, very few packaging designs caught my eye. Quite honestly, this took me by surprise. I saw many missed opportunities that didn’t fully utilize the packaging as a marketing platform, as well as some fundamental design flaws. I began to wonder, have I become more discriminating in evaluating packaging? Or, have more people begun to settle for “good enough?”


8 Details to Know Before Selling Food Products Online

Brand Packaging—November 2017

Many startup food brands are choosing to launch and sell their products only online – such as through Amazon – as their sole retail outlet. Designing a food package for online is very similar to designing for traditional retail shelf space. However, there are a few additional key aspects to consider.


Product Packaging: From Concept to Completion

Online Labels—May 2017

As a consumer, you may have noticed how important packaging can be to making a purchasing decision. In fact, one third of our purchasing decisions are based on the product’s packaging alone. According to packaging expert and author Maria Dolores Vidales Giovannetti, packaging is “that which is in direct contact with the product itself or that holds, protects, preserves, identifies, and/or facilitates handling and commercialization of the product.”


In Living Color: How Hues Hoodwink Flavor

Culture—May 2016

In 1690, English philosopher and physician John Locke wrote about a blind man who longed to understand hues he’d never seen. One day, the man announced that he recognized the color red, finally. “It’s like the sound of a trumpet!” he proclaimed. Some consider this to be the first recorded account of synesthesia, a neurological phenomenon in which a person experiences a sense other than the one that’s being stimulated—the piano note E-flat is lavender; circles taste bitter; confusion is orange.


David vs. Goliath- the emerging market of small bean-to-bar chocolate makers and how packaging plays an important role

Chocolate Class—May 2016

The competition in the chocolate industry isn’t as linear as it used to be with only the ‘big boys’: Cadbury, Nestle, Ferrero, Mars and Hershey, sharing territory and profits. This age has seen the introduction of a more diverse group of craft bean-to bar-chocolate makers. There is a niche in the market for this small group but first, they are tasked with prying away the ‘cradle to the grave’ brand loyalists from the big five. One apparent way that has evidenced itself in the way these competing David’s against the Goliath’s of the chocolate industry has shown itself, is through careful and innovative packaging. Bearing that in mind, this paper will look at various ways packaging influences consumerism and how it has made a former monopoly into a battle ground for the most creative minds.


How Food Packaging Color Influences Consumer Behavior

Hart Design and Manufacturing—April 2016

Packaging is the most tangible representation of a product or brand for consumers and is therefore a primary selling tool for marketers, hence why it is important to spend time getting it right. According to research by marketing specialists, WebpageFX, consumers make a subconscious judgement about a product in less than 90 seconds of viewing it, and 62-90% of them base that assessment solely on color, which could be attributed to the fact that color registers much faster than text or complex graphics. What’s more, almost 85% of consumers say that color is the determining factor when purchasing a particular product.


Food & Color: A Powerful Connection

FoodWorx: The Future of Food Conference—February 2016

Jenn talks at FoodWorx about how color affects us in relation to food, the role this plays subconsciously, the huge shift happening in the food industry, what consumers want going forward and how brands can use this information to leverage color strategically in their packaging.


FDA Compliance for Retail Food Products

Packaging Strategies—December 2015

Does my retail food product need to be fully compliant? Do products sold only online need to be compliant? Jenn’s guest blog post on Packaging Strategies answers these questions and more.