Strategic Guides > Jenn’s FoodWorx Session on Food & Color

Color has a major impact on consumers, both consciously and subconsciously. What happens when we apply this color knowledge to the way consumers perceive retail packaged food? In her session at the FoodWorx: The Future of Food conference, Jenn explores the depths of the color-taste connection, how color affects food marketing and the food buying experience, what happens when color doesn’t work, and what it all means.

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