For Jenn it started at a very young age, helping her mom and dad in the kitchen make pies and other baked deliciousness from scratch—mixing the dough, combining the fruit with the spices, feeling the textures, tasting the ingredients, smelling the aromas. These experiences laid the foundation for Jenn’s passion for food—she is still amazed at how simple ingredients transform into something incredible with a little effort and love.
When living in New York City working in advertising for Bergdorf Goodman, Jenn was cooking for herself for the first time, exploring on her own not just out of necessity but with the desire to experiment with her culinary curiosity. She fell even more in love with the art of food.
In 2002 Jenn and her husband-to-be packed up everything they owned in a small moving truck and drove from their hometown of Boston across the country to San Francisco. The dot-com bubble had just burst but Jenn’s business started to flourish, which included working with Williams-Sonoma and designing their gourmet food packaging. It was here that Jenn’s two passions for food and design first intersected and stayed.
After becoming a mother, Jenn’s focus turned to eating food for optimal health, and how what we put into our bodies affects how we feel. A co-op in her neighborhood introduced her to a whole new realm of culinary possibilities—new ingredients and using them in exciting ways.
Now with over a dozen years of specializing in the gourmet food industry, Jenn is an expert in creative strategy for gourmet and specialty brands. She brings her passion to each client she works with, and thrives on the challenge of creating branding that truly captures the essence of the product and life of the brand. She continues the tradition with her own children of experimenting and having fun in the kitchen.
Jenn is committed to promoting design as a strategic advantage, vital cultural force and professional craft, and has served as Communications Director on the board of the San Diego chapter of AIGA, the professional association for design. She is also a contributing writer for The Dieline, the #1 website resource for the package design community.
Want a glimpse of how we work? Hear Jenn talk about it below: