COMING SOON! The essential guide to making the most out of your specialty food packaging for brand owners, managers and designers.
- Does your product look “good enough” but isn’t performing well?
- Are you launching a new product and want it to have maximum effectiveness on the shelf?
- Are you in need of a consistent strategy for your food product and brand?
Creative Strategist Jenn David Connolly compiles her nearly 2 decades of experience working in the specialty food industry into this comprehensive guide. You will learn how to achieve the strategy in food packaging that your product needs to reach its full potential. In addition, this book will also cover:
- How and why food packaging design is unique
- Understanding consumers’ unique relationship with food
- The single most important thing to understand about food packaging
- How to develop an effective and engaging specialty food brand
- Design strategies for food packaging that work
- Common pitfalls to avoid
- How to maintain after a product launch and stay consistent
- Going beyond packaging: how to integrate your website and other marketing into your brand