Blog: Design Process Category

The Corporate Creative Design Brief Made Easy

May 2017

All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow. In working with corporate teams, … Read More

Is the Client Always Right?

August 2016

Design is subjective—it’s going to resonate with people in different ways. Whether we like to admit it or not, personal preference always comes into play in one way or another. I have had clients come to me after working with other designers or firms, lamenting things they didn’t like about these past experiences. In some … Read More