Blog: Keys to Effective Packaging Design Category

Maximizing the Sale: Keys to Effective Packaging Design (Part 2)

May 2013

You’ve got their attention. Your package stood out from the rest in their eye. Now that you’ve got their attention, how do you engage them to pick up the product? Let’s take a look at what happens next in the sale process and how you can optimize your package to maximize the sale. This is … Read More


The Whole Package: Keys to Effective Packaging Design (Part 1)

February 2013

How hard does your packaging have to work? When your customer is walking down the aisle, you only have two seconds to wow ’em. Not only are you fighting to grab their attention, you’re competing with all the other products on the shelf. Does your package have what it takes to stop the customer in … Read More