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The Strategic Side of Packaging

Packaging is your ultimate marketing tool.

Packaging is often the first touch point of a brand and product, and statistics show that over 70% of purchasing decisions are made in the store. Furthermore, your product has only a 2–3 second window to engage the consumer.

In this free guide we consider each stage individually, what is needed at each step, and how to utilize your packaging to guide the consumer all the way through to buying the product.