How To Make Your Gourmet/Specialty Brand Rock Step 1 of 5 - Overall View 20% Overall ViewWhat are 3 things you most want to accomplish with your business, brand or product?*What are 3 of your biggest challenges in accomplishing the above?*Describe your brand and/or product as if it were a person—what are its characteristics? Personality traits? For example: serious and sophisticated, casual and fun, etc.*What factors have contributed most to the success of your business so far?*What is your brand’s vision, mission, and core values? How are they affecting your brand up to this point?*What is your brand promise to your customers?*What do you want your brand and/or product to be known for?* Status ReportGive a status report for your brand in the following areas. Rate from 1 (poor) to 10 (excellent). What’s working and what isn’t? What are the strengths and weaknesses in each area? Use the Notes fields to elaborate on your answers.Packaging*Packaging: Your brand centers around your product and its packaging—this is the single most important touch point of your entire brand. How is it currently performing for you in container and design? Is your packaging something people are excited to buy or does it just suffice? Does it entice on the shelf? Create an emotional connection? Stimulate the taste buds? Educate the consumer? Does your product’s packaging express the inner contents on the outside?12345678910Notes:Website*Website: The second most important touch point for your brand after packaging. Your website is where your audience goes to learn more about your brand and products, and gets to know your brand on a deeper level. Your website needs to not only excel seamlessly on a usability level, but also engage your target audience through your brand story, and educate them on the why and how of your products. Create an experience that excites and enriches them, but keep the focus on their needs—they are going to your site to get information or to take a specific action.12345678910Notes:Identity/logo*Identity/logo: Does it resonate with your core values, vision and mission? Ideally in branding, everything stems from the logo which is the core of the company. You can put together a great branding without a strong logo, but it would be made all the more effective with it and provides the foundation for all else. A logo can be simple and still encapsulate all these values. It's all in how it aligns with your vision, mission and promise.12345678910Notes:Overall branding*Overall branding: Branding is all the touch points involved in creating a unique name and image for a product in the consumer's mind—everything from website usability to customer service to the performance of your product's container (e.g., is it hard to open and/or reseal? Does it create frustration?). Branding is all about the experience and feeling a customer walks away with after each touch point.12345678910Notes:Supporting materials*Supporting materials: (e.g., Print collateral, brochures, direct mail & trade show displays) What supporting print materials do you currently use? Are they up-to-date? Are they serving your needs and supporting your other marketing efforts? Is your trade show presence captivating enough? Like a product on a shelf, your brand presence in this area needs to instantly draw people in.12345678910Notes: Customer satisfaction*Customer satisfaction: What is the general feedback you get from your customers? What are the compliments? What are the complaints? This is valuable input as your brand evolves and grows.12345678910Notes:Emotional connection*Emotional connection: How does your brand connect with your audience on an emotional level? Are you infusing your brand story and passion for what you do? It's the emotional connection that builds loyalty and brand engagement over time.12345678910Notes:Buyer satisfaction*Buyer satisfaction: What feedback have you had from store buyers about your products? Are there aspects of your product or packaging that could be improved in their eye?12345678910Notes:Marketing*Marketing: Where are you currently focusing your marking efforts? Which efforts have brought you the most results? Social media: An important tool for staying current in your audience's mind by educating, enriching and engaging. Keep your brand top-of-mind and relevant.12345678910Notes:Internal dynamics*Internal dynamics: Does everything flow smoothly within your organization? Are there aspects that need improving that you've been tolerating? You need to be aligned on the inside in order to be aligned on the outside.12345678910Notes: Tell us about your needs.Are you looking for a one-time project or ongoing support?* One-time Project Ongoing Support What type of project(s) do you have an immediate need for (select all that apply)?* Packaging Website Branding Other Other:*What type of budget are you working with? Compared to what you need, are you allotting the budget that's necessary?*What else would you like us to know about you and/or your business?*What tips would you offer to help make our work more effective?*Where are you located? Street Address Address Line 2 City State / Province / Region ZIP / Postal Code AfghanistanAlbaniaAlgeriaAmerican SamoaAndorraAngolaAntigua and BarbudaArgentinaArmeniaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBrazilBruneiBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaColombiaComorosCongo, Democratic Republic of theCongo, Republic of theCosta RicaCôte d'IvoireCroatiaCubaCuraçaoCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEast TimorEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFaroe IslandsFijiFinlandFranceFrench PolynesiaGabonGambiaGeorgiaGermanyGhanaGreeceGreenlandGrenadaGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiNorth KoreaSouth KoreaKosovoKuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMauritaniaMauritiusMexicoMicronesiaMoldovaMonacoMongoliaMontenegroMoroccoMozambiqueMyanmarNamibiaNauruNepalNetherlandsNew ZealandNicaraguaNigerNigeriaNorthern Mariana IslandsNorwayOmanPakistanPalauPalestine, State ofPanamaPapua New GuineaParaguayPeruPhilippinesPolandPortugalPuerto RicoQatarRomaniaRussiaRwandaSaint Kitts and NevisSaint LuciaSaint Vincent and the GrenadinesSamoaSan MarinoSao Tome and PrincipeSaudi ArabiaSenegalSerbiaSeychellesSierra LeoneSingaporeSint MaartenSlovakiaSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSudanSudan, SouthSurinameSwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTogoTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTuvaluUgandaUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands, BritishVirgin Islands, U.S.YemenZambiaZimbabwe Country Tell us about your business.Your Name* First Last Phone*Email* Company name*Brand name(s), if different* Website URL(s)* Date founded* Type of product(s)* How many products do you currently have and how many product categories?*Are you planning on adding new products? If so, how many and when:*Where are your products currently sold?*Where would you like your products to be sold that they currently aren't?*Describe your target audience.*List trade shows you attend Next stepsThank you for taking the time to provide your careful input. Upon review of your completed submission, we will be in touch to schedule your complimentary session. You will receive a copy of your submission via email. We look forward to strategizing with you.