Our Work
Case Studies
Packaging
Logos
Websites
Marketing Materials
About
About
Our Process
Our Team
What Clients Say
Services
Resources
Articles
Strategic Guides
Expert Advice
Book
Video Series
Contact
Get Started
Our Work
Case Studies
Packaging
Logos
Websites
Marketing Materials
About
About
Our Process
Our Team
What Clients Say
Services
Resources
Articles
Strategic Guides
Expert Advice
Book
Video Series
Contact
Get Started
How To Make Your Gourmet/Specialty Brand Rock
Step
1
of
5
- Overall View
20%
Overall View
What are 3 things you most want to accomplish with your business, brand or product?
*
What are 3 of your biggest challenges in accomplishing the above?
*
Describe your brand and/or product as if it were a person—what are its characteristics? Personality traits? For example: serious and sophisticated, casual and fun, etc.
*
What factors have contributed most to the success of your business so far?
*
What is your brand’s vision, mission, and core values? How are they affecting your brand up to this point?
*
What is your brand promise to your customers?
*
What do you want your brand and/or product to be known for?
*
Status Report
Give a status report for your brand in the following areas. Rate from 1 (poor) to 10 (excellent). What’s working and what isn’t? What are the strengths and weaknesses in each area? Use the Notes fields to elaborate on your answers.
Packaging
*
Packaging:
Your brand centers around your product and its packaging—this is the single most important touch point of your entire brand. How is it currently performing for you in container and design? Is your packaging something people are excited to buy or does it just suffice? Does it entice on the shelf? Create an emotional connection? Stimulate the taste buds? Educate the consumer? Does your product’s packaging express the inner contents on the outside?
1
2
3
4
5
6
7
8
9
10
Notes:
Website
*
Website:
The second most important touch point for your brand after packaging. Your website is where your audience goes to learn more about your brand and products, and gets to know your brand on a deeper level. Your website needs to not only excel seamlessly on a usability level, but also engage your target audience through your brand story, and educate them on the why and how of your products. Create an experience that excites and enriches them, but keep the focus on their needs—they are going to your site to get information or to take a specific action.
1
2
3
4
5
6
7
8
9
10
Notes:
Identity/logo
*
Identity/logo:
Does it resonate with your core values, vision and mission? Ideally in branding, everything stems from the logo which is the core of the company. You can put together a great branding without a strong logo, but it would be made all the more effective with it and provides the foundation for all else. A logo can be simple and still encapsulate all these values. It's all in how it aligns with your vision, mission and promise.
1
2
3
4
5
6
7
8
9
10
Notes:
Overall branding
*
Overall branding:
Branding is all the touch points involved in creating a unique name and image for a product in the consumer's mind—everything from website usability to customer service to the performance of your product's container (e.g., is it hard to open and/or reseal? Does it create frustration?). Branding is all about the experience and feeling a customer walks away with after each touch point.
1
2
3
4
5
6
7
8
9
10
Notes:
Supporting materials
*
Supporting materials:
(e.g., Print collateral, brochures, direct mail & trade show displays) What supporting print materials do you currently use? Are they up-to-date? Are they serving your needs and supporting your other marketing efforts? Is your trade show presence captivating enough? Like a product on a shelf, your brand presence in this area needs to instantly draw people in.
1
2
3
4
5
6
7
8
9
10
Notes:
Customer satisfaction
*
Customer satisfaction:
What is the general feedback you get from your customers? What are the compliments? What are the complaints? This is valuable input as your brand evolves and grows.
1
2
3
4
5
6
7
8
9
10
Notes:
Emotional connection
*
Emotional connection:
How does your brand connect with your audience on an emotional level? Are you infusing your brand story and passion for what you do? It's the emotional connection that builds loyalty and brand engagement over time.
1
2
3
4
5
6
7
8
9
10
Notes:
Buyer satisfaction
*
Buyer satisfaction:
What feedback have you had from store buyers about your products? Are there aspects of your product or packaging that could be improved in their eye?
1
2
3
4
5
6
7
8
9
10
Notes:
Marketing
*
Marketing:
Where are you currently focusing your marking efforts? Which efforts have brought you the most results? Social media: An important tool for staying current in your audience's mind by educating, enriching and engaging. Keep your brand top-of-mind and relevant.
1
2
3
4
5
6
7
8
9
10
Notes:
Internal dynamics
*
Internal dynamics:
Does everything flow smoothly within your organization? Are there aspects that need improving that you've been tolerating? You need to be aligned on the inside in order to be aligned on the outside.
1
2
3
4
5
6
7
8
9
10
Notes:
Tell us about your needs.
Are you looking for a one-time project or ongoing support?
*
One-time Project
Ongoing Support
What type of project(s) do you have an immediate need for (select all that apply)?
*
Packaging
Website
Branding
Other
Other:
*
What type of budget are you working with? Compared to what you need, are you allotting the budget that's necessary?
*
What else would you like us to know about you and/or your business?
*
What tips would you offer to help make our work more effective?
*
Where are you located?
Street Address
Address Line 2
City
State / Province / Region
ZIP / Postal Code
Afghanistan
Albania
Algeria
American Samoa
Andorra
Angola
Anguilla
Antarctica
Antigua and Barbuda
Argentina
Armenia
Aruba
Australia
Austria
Azerbaijan
Bahamas
Bahrain
Bangladesh
Barbados
Belarus
Belgium
Belize
Benin
Bermuda
Bhutan
Bolivia
Bonaire, Sint Eustatius and Saba
Bosnia and Herzegovina
Botswana
Bouvet Island
Brazil
British Indian Ocean Territory
Brunei Darussalam
Bulgaria
Burkina Faso
Burundi
Cabo Verde
Cambodia
Cameroon
Canada
Cayman Islands
Central African Republic
Chad
Chile
China
Christmas Island
Cocos Islands
Colombia
Comoros
Congo
Congo, Democratic Republic of the
Cook Islands
Costa Rica
Croatia
Cuba
Curaçao
Cyprus
Czechia
Côte d'Ivoire
Denmark
Djibouti
Dominica
Dominican Republic
Ecuador
Egypt
El Salvador
Equatorial Guinea
Eritrea
Estonia
Eswatini
Ethiopia
Falkland Islands
Faroe Islands
Fiji
Finland
France
French Guiana
French Polynesia
French Southern Territories
Gabon
Gambia
Georgia
Germany
Ghana
Gibraltar
Greece
Greenland
Grenada
Guadeloupe
Guam
Guatemala
Guernsey
Guinea
Guinea-Bissau
Guyana
Haiti
Heard Island and McDonald Islands
Holy See
Honduras
Hong Kong
Hungary
Iceland
India
Indonesia
Iran
Iraq
Ireland
Isle of Man
Israel
Italy
Jamaica
Japan
Jersey
Jordan
Kazakhstan
Kenya
Kiribati
Korea, Democratic People's Republic of
Korea, Republic of
Kuwait
Kyrgyzstan
Lao People's Democratic Republic
Latvia
Lebanon
Lesotho
Liberia
Libya
Liechtenstein
Lithuania
Luxembourg
Macao
Madagascar
Malawi
Malaysia
Maldives
Mali
Malta
Marshall Islands
Martinique
Mauritania
Mauritius
Mayotte
Mexico
Micronesia
Moldova
Monaco
Mongolia
Montenegro
Montserrat
Morocco
Mozambique
Myanmar
Namibia
Nauru
Nepal
Netherlands
New Caledonia
New Zealand
Nicaragua
Niger
Nigeria
Niue
Norfolk Island
North Macedonia
Northern Mariana Islands
Norway
Oman
Pakistan
Palau
Palestine, State of
Panama
Papua New Guinea
Paraguay
Peru
Philippines
Pitcairn
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Rwanda
Réunion
Saint Barthélemy
Saint Helena, Ascension and Tristan da Cunha
Saint Kitts and Nevis
Saint Lucia
Saint Martin
Saint Pierre and Miquelon
Saint Vincent and the Grenadines
Samoa
San Marino
Sao Tome and Principe
Saudi Arabia
Senegal
Serbia
Seychelles
Sierra Leone
Singapore
Sint Maarten
Slovakia
Slovenia
Solomon Islands
Somalia
South Africa
South Georgia and the South Sandwich Islands
South Sudan
Spain
Sri Lanka
Sudan
Suriname
Svalbard and Jan Mayen
Sweden
Switzerland
Syria Arab Republic
Taiwan
Tajikistan
Tanzania, the United Republic of
Thailand
Timor-Leste
Togo
Tokelau
Tonga
Trinidad and Tobago
Tunisia
Turkmenistan
Turks and Caicos Islands
Tuvalu
Türkiye
US Minor Outlying Islands
Uganda
Ukraine
United Arab Emirates
United Kingdom
United States
Uruguay
Uzbekistan
Vanuatu
Venezuela
Viet Nam
Virgin Islands, British
Virgin Islands, U.S.
Wallis and Futuna
Western Sahara
Yemen
Zambia
Zimbabwe
Åland Islands
Country
Tell us about your business.
Your Name
*
First
Last
Phone
*
Email
*
Company name
*
Brand name(s), if different
*
Website URL(s)
*
Date founded
*
MM slash DD slash YYYY
Type of product(s)
*
How many products do you currently have and how many product categories?
*
Are you planning on adding new products? If so, how many and when:
*
Where are your products currently sold?
*
Where would you like your products to be sold that they currently aren't?
*
Describe your target audience.
*
List trade shows you attend
Share your responses with Jenn David Design
Phone
This field is for validation purposes and should be left unchanged.
Δ
Share
Tweet
Pin
Are you ready? Let’s make your brand fresh and amazing.
Get Started