Redesign of Klara’s Gourmet Cookies logo as part of Package Design Magazine’s Makeover Challenge. New logo conveys fresh approach to cookie-making using unique flavor pairings in combination with traditional family recipes.
Redesign of Klara’s Gourmet Cookies packaging as part of Package Design Magazine’s Makeover Challenge. Box structure was chosen for ease of merchandizing, protection of product and maximum display space on the package. Circular motif creates striking design that stands out on the shelf, while bold colors convey the fun and whimsical flavor pairings. The subtle background patters are a nod to Klara’s heritage, from which she draws on traditional family recipes in new and exciting ways.
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