Lemonette had been doing well enough since their launch into market but was ready to improve their branding and packaging design to further their growth and market reach even more. Jenn David Design partnered with Lemonette on this revamp, evolving their look to be fresh and modern, and make more of a visual and strategic impact on the shelf. The re-launch was a success, furthering their reach into new stores and taking Lemonette from a regional to a national brand. JDD continues to partner with Lemonette on launching of new products.
Lemonette was already established in the market with a great salad dressing product but the packaging wasn’t performing well. That’s when we partnered with them to create a new brand logo mark with a fresh green color featuring bold lettering and a lemon, which is the unifying signature ingredient in all their dressings. We also revamped their packaging design with large, engaging watercolor images of key flavor ingredients, more targeted messaging and a recipe.