Transcendent Tea Logo
Logo for new brand Transcendent Tea which makes unique blends of wildcrafted teas for health benefits from rare ingredients. The hand-lettered style logo conveys the rustic nature of these beautiful teas and the custom blending aspect and direct connection to nature.
No ordinary teas, these transcendent teas are made from pure, natural ingredients with numerous healing qualities. The subtle texture and elegant borders in the design together with a luminous gradient and custom illustrations for the key ingredients combine to make an exotic and intriguing design that catches the eye and is cost-effective to produce. The decorative strip closure serves both as a tamper-evident feature as well as an attractive embellishment.
To capture the spirit of these unique, healing teas sourced from exotic locales, we asked the client to describe the teas as if they were a person. Their responses to this question, which made them stop and ponder a bit, guided everything about the design thereafter;