This was a brand and packaging redesign where we retained brand equity by making the brand revamp an evolution of the previous version. The previous packaging for these granola bars was underperforming and had too much info all over the place so that the most important selling points were obscured. We brought in big color, bold type, big images, and organized the selling points to convey only the most important ones on the front and secondary ones on the back.
We rolled out the new cookie packaging design to boxes, POP display caddies, individual wraps and clamshell packaging. Jenn David Design also designed Cooper Street’s other cookie line as well as their website.