Blog: Brand Strategy Category

Your Questions Answered, Vol. 1

February 2017

I love the commentary that takes place on my articles in the comments section. I also get quite a few questions by email that aren’t published on the blog. I’m finding there is a great deal of valuable information we discuss. What I love most about answering all these questions is that it causes me … Read More

How to Develop Your Brand Story (And why it’s important)

January 2017

Why develop a brand story? Quite simply, your brand story strengthens the emotional connection between the consumer and your brand. When your audience is intrigued by your product and discovers that your brand is in alignment with their values, they develop a stronger attraction and loyalty to your brand. What is a brand story? The … Read More

Put Yourself in Your Customer’s Shoes

August 2016

Sometimes brands work so hard to convey what they want the consumer to understand about them—who they are and what they stand for—that they miss a very important piece of the puzzle when it comes to their packaging. The primary focus should be to communicate the most important selling points to the consumer instantly and … Read More

Food & Color: A Powerful Connection

May 2016

I had a great time speaking at the recent FoodWorx: The Future of Food conference. It was exciting to hear speakers from many different aspects of the food industry as well, all focused on the future of food. This conference has been called the TEDx of food, and you can watch my session on the … Read More

New Free Download: The Strategic Side of Packaging

April 2016

I’m very excited to announce our new free download, The Strategic Side of Packaging. So often people think they can just put a label on a product and call it finished. What they don’t realize is that packaging has a strategic side—a well thought-out process that generates specific results—and many packages miss the mark. In … Read More

Explore the Future of Food with me at The FoodWorx Conference

February 2016

What is the future of food? What does it mean for the future of food marketing? I’m excited to be speaking about this at the FoodWorx Conference coming up on February 20th, 2016 at Portland State University. See below for a special discount to attend. FoodWorx is an event like no other and has been called … Read More

How to Stand Out Without Risk

December 2015

Putting your food product on the market can bring many challenges, but the number-one most common question we hear on clients’ minds is, “How do I get my product noticed so people will buy it?” You want your product to stand out, but standing out can also come with risks. Fears may arise such as, … Read More

How to Get Your Gourmet Product into Stores

August 2015

It’s the question I hear from every gourmet brand: “How do I get my product into Whole Foods, Williams-Sonoma, Costco, [insert other retailer of choice]?” There’s a very simple two-step formula for this, but the process must be done strategically and correctly for you to have a chance. Get your branding and packaging to be … Read More