Hawaiian Nougat Co. makes an amazing authentic nougat with locally sourced ingredients. Their previous cello bag packaging looked unplanned and amateur, not conveying their gourmet status or any important selling points—not to mention it didn’t protect the product well. We developed this sophisticated box packaging in eye-catching colors, with illustrations that highlight each signature flavor. The verbiage communicates the important aspects of the product, reinforcing the premium price point. Whole Foods loved the new packaging so much that they retail them on a large endcap display.
Chocolate Dimples Candy
Fun, bright, bold design for this line of chocolate candies.
Sierra Sweets Toffee
This handmade all-natural toffee required a design that maintained a handcrafted, home-grown feel. The large window shows off the delectable product and the fun, bold graphic elements convey the delicious nature of this product and are done in a rubber stamp-type style for added handcrafted touch. The bold type catches attention in the store, all combining to make a package that is as striking as the product inside.
After learning about the handcrafted nature of how this product is created, and especially after sampling the product (you’ve never had toffee like this before), that really helped set the stage for our design concepts. We drew on that knowledge and taste to create everything that spoke to those aspects: handcrafted and delicious.
Good Time Candy Shoppe Hard Candy
Nostalgic packaging design in old fashioned glass wire jars is simple and elegant to give an upscale feel to classic candy.
This fresh and modern design combined with a somewhat nostalgic candy jar shape makes these gumballs stand out. We infused a heavy note of fun with the circular text and bold yet not over-the-top colors speaking to the whimsical nature of the product.
Good Time Candy Shoppe Gummy Cups
These harken back to the candy shop nostalgic days of yore but are packaged in a modern clear printed cup so we had fun with that balance in this project. The cups feature bright patterns specific to each type of candy, and the print creates a window on the front to see the product inside. The lids are printed with similar graphics to match the cups. We also did the logo and branding on this project as well.