This handmade all-natural toffee required a design that maintained a handcrafted, home-grown feel. The large window shows off the delectable product and the fun, bold graphic elements convey the delicious nature of this product and are done in a rubber stamp-type style for added handcrafted touch. The bold type catches attention in the store, all combining to make a package that is as striking as the product inside.
After learning about the handcrafted nature of how this product is created, and especially after sampling the product (you’ve never had toffee like this before), that really helped set the stage for our design concepts. We drew on that knowledge and taste to create everything that spoke to those aspects: handcrafted and delicious.