Pepper Creek Farms
There are a lot of hot sauces on the market, and we wanted this one to be unique to stand out. We used bright, bold colors but slightly skewed toward muted in contrast to many competitors. But not to be diminished on the hot front, we incorporated some wacky, fun backgrounds that speak to the spicy nature of the product. Add a dash of fun with the typography and it all comes together as a package that goes against the grain.