Craft Jams & Sauces
The Homesteader’s Finest had been successful in their local farmer’s markets and were ready to take their business to the next level. We helped them transform from their amateur look to the artisan upscale gourmet brand that they already were. They have since gotten into many gourmet retailers and are in discussions with Whole Foods. We also developed their new logo mark and website, and continue to support them as they roll out new products.
My Coconut Kitchen was ready to advance from local farmer’s market retailer to distributing in gourmet chains such as Whole Foods. We helped them achieve that by developing an energetic, upscale packaging design based around their existing fun, quirky branding. Usage suggestions and key selling points highlight the versatility and health benefits of the product.
Scaffetta’s Gourmet Foods Tomato Basil Soup
An update of existing packaging and branding that retains brand equity and recognition in a new an improved way. We kept a similar color scheme and prominent image of the brand father figure to accomplish this, yet cleaned up the design entirely and established an effective information hierarchy to better inform the consumer and entice sales.
A strong and bold design with the focus on typography suited the needs for this salsa design. A background pattern made of the signature flavor ingredients together with strong use of vibrant color denotes flavor differentiation.
There are a lot of hot sauces on the market, and we wanted this one to be unique to stand out. We used bright, bold colors but slightly skewed toward muted in contrast to many competitors. But not to be diminished on the hot front, we incorporated some wacky, fun backgrounds that speak to the spicy nature of the product. Add a dash of fun with the typography and it all comes together as a package that goes against the grain.
A warm, country, masculine, down-home design suited the audience for this BBQ sauce.
Mustard, Jelly and Relish
Unique color pairings and decorative elements to combine to create and upscale, elegant design for this condiment line.
Frontera Taco Sauce
Design for Williams-Sonoma’s line of taco sauces for summer grilling. Private label of Frontera products.
Buck Head BBQ Sauce
BBQ design concept for private label. Audience is outdoor sporting enthusiasts, particularly hunting and fishing types.
Shelby Signature Foods BBQ Sauce and Rub
These products highlight the iconic Mustang Shelby and the man behind it for the Shelby Signature Foods line.
Steak marinade design uses strong, muted colors for clear flavor differentiation. Packaged in a flask-type glass bottle, the goal with this design was to be upscale and approachable.