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Scaffetta's Gourmet Foods

Scaffetta’s Gourmet Foods Tomato Basil Soup

An update of existing packaging and branding that retains brand equity and recognition in a new an improved way. We kept a similar color scheme and prominent image of the brand father figure to accomplish this, yet cleaned up the design entirely and established an effective information hierarchy to better inform the consumer and entice sales. View all Scaffetta's Gourmet Foods>