Your Questions Answered, Vol. 2

October 2017

Our first Q&A blog post was so popular that I’m excited to publish our second Q&A of this series. Food packaging and compliance can be so complicated, and the FDA code so technical and lengthy, that many are left with questions they can’t find a clear answer to. Having been specializing in gourmet food packaging … Read More

The Power of Stories Behind Food

August 2017

As summer winds down, I’ve been reflecting a lot on the camping road trip my family and I did earlier this summer. We covered 3,400 miles in a loop through Tahoe, Glacier, Banff, Jasper, Lake Louise and back down through the Pacific northwest, passing through more national forests along the way. We had some gorgeous … Read More

Checklist for a Successful Food Package

August 2017

There are so many aspects to consider and assess when developing food packaging. Successful packaging needs to perform on a number of levels and guide the consumer through distinct stages of the selling process. How do you know if your packaging will be effective? I’ve consolidated many of my past articles into a checklist to … Read More

FDA Extends Timeline for Nutrition Facts Compliance

June 2017

It’s essential that your packaging stays up-to-date and compliant, so I wanted to share with you the latest news on the new nutrition facts compliance. Many brands have been having a hard time complying with the new nutrition facts format in the given timeframe. The original timing called for full compliance by July 2018, or … Read More

Top 10 Ways to Maximize Food Sales with Packaging

June 2017

Recently I’ve been getting a lot of questions about best practices to sell a packaged food product. While I’ve touched on many of these topics in the past, I thought it would be helpful to have a quick overview in once place—a cheat-sheet, if you will. These are general points to keep in mind when … Read More

The Corporate Creative Design Brief Made Easy

May 2017

All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow. In working with corporate teams, … Read More

FDA Food Packaging Claims Made Easy

March 2017

(Download a pdf version of this article here.) Ever since clean eating, superfoods and functional foods have exploded in the marketplace, brands are wanting to say as many positive things as they can about their products through selling points on the package. However, claims are the number-one way for a brand to get in trouble … Read More

Green Superfood Spice Drink

March 2017

I’m excited to share this recipe with you! I’ve never felt better in my life since I started drinking this. I’ve been having it daily for awhile now and I can’t even tell you—it is so delicious. Ever since having kids, I’ve become super focused on what we put into our bodies and how that … Read More