Blog

8 Things You Need to Know Before Selling Your Food Product Online

November 2017

Many startup food brands are choosing to launch and sell their products only online—such as through Amazon—as their sole retail outlet. Designing a food package for online is very similar to designing for traditional retail shelf space, however there are a few additional key aspects to consider. Here I’ve compiled a list of the top … Read More


Designing Food Packaging for Kids: 6 Things to Know

October 2017

I’m noticing that more and more clean, convenient kids’ meal and snack foods are flooding the market. Personally, I think this is great. As a busy mom, I know that many parents appreciate having these kinds of foods readily available, and of course kids do too. I write a lot about packaging strategies for adult … Read More


Your Questions Answered, Vol. 2

October 2017

Our first Q&A blog post was so popular that I’m excited to publish our second Q&A of this series. Food packaging and compliance can be so complicated, and the FDA code so technical and lengthy, that many are left with questions they can’t find a clear answer to. Having been specializing in gourmet food packaging … Read More


The Power of Stories Behind Food

August 2017

As summer winds down, I’ve been reflecting a lot on the camping road trip my family and I did earlier this summer. We covered 3,400 miles in a loop through Tahoe, Glacier, Banff, Jasper, Lake Louise and back down through the Pacific northwest, passing through more national forests along the way. We had some gorgeous … Read More


Checklist for a Successful Food Package

August 2017

There are so many aspects to consider and assess when developing food packaging. Successful packaging needs to perform on a number of levels and guide the consumer through distinct stages of the selling process. How do you know if your packaging will be effective? I’ve consolidated many of my past articles into a checklist to … Read More


FDA Extends Timeline for Nutrition Facts Compliance

June 2017

It’s essential that your packaging stays up-to-date and compliant, so I wanted to share with you the latest news on the new nutrition facts compliance. Many brands have been having a hard time complying with the new nutrition facts format in the given timeframe. The original timing called for full compliance by July 2018, or … Read More


Top 10 Ways to Maximize Food Sales with Packaging

June 2017

Recently I’ve been getting a lot of questions about best practices to sell a packaged food product. While I’ve touched on many of these topics in the past, I thought it would be helpful to have a quick overview in once place—a cheat-sheet, if you will. These are general points to keep in mind when … Read More


The Corporate Creative Design Brief Made Easy

May 2017

All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow. In working with corporate teams, … Read More