Blog

FDA Extends Timeline for Nutrition Facts Compliance

June 2017

It’s essential that your packaging stays up-to-date and compliant, so I wanted to share with you the latest news on the new nutrition facts compliance. Many brands have been having a hard time complying with the new nutrition facts format in the given timeframe. The original timing called for full compliance by July 2018, or … Read More


Top 10 Ways to Maximize Food Sales with Packaging

June 2017

Recently I’ve been getting a lot of questions about best practices to sell a packaged food product. While I’ve touched on many of these topics in the past, I thought it would be helpful to have a quick overview in once place—a cheat-sheet, if you will. These are general points to keep in mind when … Read More


The Corporate Creative Design Brief Made Easy

May 2017

All too often I see creative briefs that are either filled with marketing jargon, lacking the correct details, or both. I personally prefer creative briefs that are simple and to-the-point. They give you the essentials to fully comprehend the project, while opening the door for the creative juices to flow. In working with corporate teams, … Read More


FDA Food Packaging Claims Made Easy

March 2017

(Download a pdf version of this article here.) Ever since clean eating, superfoods and functional foods have exploded in the marketplace, brands are wanting to say as many positive things as they can about their products through selling points on the package. However, claims are the number-one way for a brand to get in trouble … Read More


Green Superfood Spice Drink

March 2017

I’m excited to share this recipe with you! I’ve never felt better in my life since I started drinking this. I’ve been having it daily for awhile now and I can’t even tell you—it is so delicious. Ever since having kids, I’ve become super focused on what we put into our bodies and how that … Read More


Your Questions Answered, Vol. 1

February 2017

I love the commentary that takes place on my articles in the comments section. I also get quite a few questions by email that aren’t published on the blog. I’m finding there is a great deal of valuable information we discuss. What I love most about answering all these questions is that it causes me … Read More


How to Develop Your Brand Story (And why it’s important)

January 2017

Why develop a brand story? Quite simply, your brand story strengthens the emotional connection between the consumer and your brand. When your audience is intrigued by your product and discovers that your brand is in alignment with their values, they develop a stronger attraction and loyalty to your brand. What is a brand story? The … Read More


Top 10 Food Packaging Articles of 2016

December 2016

As this year comes to a close, I thought I’d take a look back at which articles I’ve written in the past few years were the most read in 2016. It’s fascinating to me that in food packaging design, the mix of creative skill and technical knowledge is of equal importance. One or the other … Read More