New Free Download: The Strategic Side of Packaging

I’m very excited to announce our new free download, The Strategic Side of Packaging.


So often people think they can just put a label on a product and call it finished. What they don’t realize is that packaging has a strategic side—a well thought-out process that generates specific results—and many packages miss the mark.

In this free guide we detail how to utilize your packaging to guide the consumer all the way through to buying the product.

Get it here and let me know how you like it in the comments below!

Hi, I’m Jenn David Connolly, creative strategist and founder of Jenn David Design. For over 20 years I’ve partnered with specialty food brands to create powerful, distinct, strategic design that commands attention and gets results.

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2 responses to “New Free Download: The Strategic Side of Packaging

  1. meegan says:

    So excited to read this!

    Great job on the cover, it’s gorgeous. Can’t wait to dive in and savor every
    morsel of tasty packaging tips you give us.

    Thanks Jenn!


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