AI is everywhere, whether we like it or not. And it’s here to stay. AI is enticing to many, and we are seeing it used all over the place. Perhaps you’ve noticed some people are starting to sound the same in writing—a bold, confident tone with a cocky swagger. Three. Staccato. Points.
And then, a short sentence as its own paragraph that flips the script.
Perhaps you’ve noticed that these people sound nothing like their writing when you talk with them in person.
Perhaps you’ve noticed ads, posters, signs, flyers, and advertisements all designed in the same style. Handwritten-style lettering, grunge-type banner, three dashes as a design element on either side of a callout or title. And way too busy.
Perhaps you’ve noticed many photos looking overly perfect—saccharine to the point of feeling uncanny—with the perfect, strong, sunny, angled lighting.
Perhaps you’ve noticed videos of people who look like humans, maybe even people you know, but don’t quite look like them. Something’s off. Sometimes they don’t blink for three minutes. Weird.
Perhaps you’ve dabbled in AI for your food or beverage logo and packaging design. Perhaps you took this to a designer and told them you already have your packaging design and just want them to make it print-ready. Perhaps the designer didn’t have the expertise to point out glaring problems with the AI design that AI wouldn’t even realize, since AI wants you to feel good and confident—to keep you hooked on using it.
To be clear, I’m not anti-AI. Like any tool, it is here and it has a place. AI is so new, and moving at such a rapid pace. I’m here to guide you on where it makes sense to use AI in food and beverage branding and packaging, pitfalls to watch out for, and how to move forward in this new space.
We’re going to talk about the dangers of AI design for food and beverage brands, how AI is actually helpful, and what it means for the food and beverage industry going forward. We’re going to look at AI design versus human-created design. We’re going to talk about the one major thing that is missing from AI design. We will cover these topics—and many more—in this ongoing article series on food brand design AI guidance.
Questions? Thoughts? I’d love to hear what’s on your mind as a food and beverage brand regarding your design and AI. Drop them in the comments below, or email me at aiseries@jenndavid.com, and I’ll address them throughout this series.
Don’t be shy! I would really like to hear from you. This is not AI writing. It is written by me, and your comments, emails, and replies will go straight to me.
Let’s dive in.
Sign up here to be sure you don’t miss an article.
(I’m purposefully using hand-drawn graphics for this article that are imperfect, irregular, and unpolished. They were drawn with Sharpee marker on paper, and lightly edited in Illustrator. About as far from AI as you can get!)
