Blog: Packaging Category

Top 10 Ways to Maximize Food Sales with Packaging

June 2017

Recently I’ve been getting a lot of questions about best practices to sell a packaged food product. While I’ve touched on many of these topics in the past, I thought it would be helpful to have a quick overview in once place—a cheat-sheet, if you will. These are general points to keep in mind when … Read More


Your Questions Answered, Vol. 1

February 2017

I love the commentary that takes place on my articles in the comments section. I also get quite a few questions by email that aren’t published on the blog. I’m finding there is a great deal of valuable information we discuss. What I love most about answering all these questions is that it causes me … Read More


Top 10 Food Packaging Articles of 2016

December 2016

As this year comes to a close, I thought I’d take a look back at which articles I’ve written in the past few years were the most read in 2016. It’s fascinating to me that in food packaging design, the mix of creative skill and technical knowledge is of equal importance. One or the other … Read More


Comprehensive Guide to the New Nutrition Facts Format

November 2016

Now that the FDA has released its comprehensive guidance on the new nutrition facts format and the other things like RACCs, DVs, and RDIs that have changed along with it, I’ve updated my original  FDA Food Labeling Guide Made Easy article. So now you have all you need again in one place. The updated article … Read More


What copy works best on food packaging?

October 2016

Packaging design is not just about looks. The information you put on the package is equally as important. My favorite way to define design is communication through visuals and words, and this is no different for packaging design. Once the the overall appearance of the package catches the eye—an essential role—the consumer takes a closer … Read More


Put Yourself in Your Customer’s Shoes

August 2016

Sometimes brands work so hard to convey what they want the consumer to understand about them—who they are and what they stand for—that they miss a very important piece of the puzzle when it comes to their packaging. The primary focus should be to communicate the most important selling points to the consumer instantly and … Read More


Nutrition Facts Format is Changing

June 2016

You may have already heard the news that the FDA recently approved the new nutrition facts table format, going into effect July 26, 2016, so that is the day these new nutrition facts tables are permitted to appear on packages. Companies have 2 years from that date to make the change, and companies that have … Read More


The Power of Color & Flavor: A Reference Chart

May 2016

Have you ever noticed when you’re grocery shopping that certain colors represent certain flavors across many different products and brands? Some of course are obvious, such as blueberry is blue or purple, strawberry is red or pink and banana is yellow. But what about others like parmesan garlic, vanilla, cookies and cream? These also have … Read More