Blog: Packaging Category

What copy works best on food packaging?

October 2016

Packaging design is not just about looks. The information you put on the package is equally as important. My favorite way to define design is communication through visuals and words, and this is no different for packaging design. Once the the overall appearance of the package catches the eye—an essential role—the consumer takes a closer … Read More

Put Yourself in Your Customer’s Shoes

August 2016

Sometimes brands work so hard to convey what they want the consumer to understand about them—who they are and what they stand for—that they miss a very important piece of the puzzle when it comes to their packaging. The primary focus should be to communicate the most important selling points to the consumer instantly and … Read More

Nutrition Facts Format is Changing

June 2016

You may have already heard the news that the FDA recently approved the new nutrition facts table format, going into effect July 26, 2016, so that is the day these new nutrition facts tables are permitted to appear on packages. Companies have 2 years from that date to make the change, and companies that have … Read More

The Power of Color & Flavor: A Reference Chart

May 2016

Have you ever noticed when you’re grocery shopping that certain colors represent certain flavors across many different products and brands? Some of course are obvious, such as blueberry is blue or purple, strawberry is red or pink and banana is yellow. But what about others like parmesan garlic, vanilla, cookies and cream? These also have … Read More

8 Pointers on the Importance of Food Labeling Accuracy

April 2016

I am seeing more and more food labeling issues arise lately, likely due to the fact that functional foods are on the rise, as is consumer awareness. Many brands are trying to maximize the positive aspects of their product on the package. However, seemingly innocuous wording on a package can have an extremely harmful impact … Read More

New Free Download: The Strategic Side of Packaging

I’m very excited to announce our new free download, The Strategic Side of Packaging. So often people think they can just put a label on a product and call it finished. What they don’t realize is that packaging has a strategic side—a well thought-out process that generates specific results—and many packages miss the mark. In … Read More

Top 5 Design Trends at the 2016 Winter Fancy Food Show

February 2016

The Fancy Food Show is always a treat—literally! If you’ve never been, it’s a 3-day-long snackfest that is the biggest gourmet food event in the country. It’s always interesting to see what’s new and what’s hot. A lot of sources talk about the food trends at each show, but what about the design trends? Design … Read More

FDA Compliance for Retail Food Products

December 2015

I’ve been hearing a lot of similar questions lately regarding FDA compliance for food retail products. The regulations for compliance are lengthy, and can be confusing and overwhelming to any packaged food business. Here we’ve complied our most commonly asked general questions on the topic. To go deeper be sure to check out all our … Read More