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Salt & Pepper
Salt & Pepper
We designed these salts and peppers for Pepper Creek Farms to be colorful and fun as an interesting complement to the classic and timeless look of the stout jars.
Exotic Sea Salts
Exotic Sea Salts
We designed these grinder sea salts for Pepper Creek Farms to be classic and timeless with the name of each exotic hot chili pepper featured prominently on the front.
Grinder Spices
Grinder Spices
We designed these grinder spices and seasonings for Pepper Creek Farms to be classic and timeless, each featuring a vintage illustration of its signature namesake element on the front.
Dip Mixes
Dip Mixes
Bold, vibrant colors and unique images capture attention and connote the rich flavors of this dip mix line that we designed for Pepper Creek Farms.
Spices Line
Spices Line
These classic square jars feature a modern copper metal lid and beautiful colors and textures of the spices contained within. Jenn David Design created this spice packaging design look to be fun, modern and handcrafted with a touch of whimsy for an interesting contrast against the classic, timeless look of the package itself.
Brining Spices
Brining Spices
Brining typically being done at the holidays, Jenn David Design developed a fresh, classic, and upscale look for this line of brining spices packaged in an old fashioned wire jar for Pepper Creek Farms.
Burdock and Lotus Root Chips
Burdock and Lotus Root Chips
We designed these colorful pouches for Stacey & Co. to feature a subtle asian-inspired background pattern and bold colors to stand out. The window shows the product though and key selling points prominently flank their iconic red logo, which we also designed.
Longevity Bars
Longevity Bars
Jenn David Design developed the packaging design and branding for this line of healthy snack bars based on beans, which have been shown in studies to increase longevity of living, hence the product name Longevity. We also designed the caddy display box to go with it. The clean and minimalist yet colorful design lets the important information be the focus along with an eye-catching image of the fruit and bean type featured in each bar.
Pasta Sauces
Pasta Sauces
Jenn David Design created the packaging and logo design for the revamp of this product line.
Craft Jams & Sauces
Craft Jams & Sauces
Jenn David Design created the packaging, logo design and website for the launch of this new brand and line of gourmet sauces and jams.
Salsa
Salsa
We designed these salsas for Pepper Creek Farms to be fun, bold and colorful to go with the bold flavors and fun names.
Salad Dressings
Salad Dressings
Lemonette had been doing well enough since their launch into market but was ready to improve their branding and packaging design to further their growth and market reach even more. Jenn David Design partnered with Lemonette on this revamp, evolving their look to be fresh and modern, and make more of a visual and strategic impact on the shelf. The re-launch was a success, furthering their reach into new stores and taking Lemonette from a regional to a national brand. JDD continues to partner with Lemonette on launching of new products.
Union Jack’s Tea
Union Jack’s Tea
Union Jack’s Tea is all about the unique tea experience with a modern twist and an homage to tea’s English origins. Jenn David Design created their brand mark—modeled after the distinctively British bowler hat—as well as their retail tea canister design to launch this brand. The brand has been such a success that their first retail shop location has opened in Los Angeles and we couldn’t be prouder.
Union Jack’s Tea
Union Jack’s Tea
Union Jack’s Tea turned once again to Jenn David Design when they needed a design for a new line of teas that would be for foodservice—a more universal look to go with a wide variety of settings and restaurant brandings, yet one that was still uniquely Union Jack’s Tea. Jenn David Design had created the look for the main tea line design and welcomed the opportunity. The new design is clean and elegant and complements the main bold design look.
Curcumin Antioxidant Gummies
Curcumin Antioxidant Gummies
Arya partnered with Jenn David Design on launching their new Daily Curcumin Antioxidant Chews. As a family-friendly product, it needed to strike the right balance of freshness and fun with authentic wellness. The individual clear gummy wrappers have different faces designed on them for a fun twist, and that emoji concept is carried through on the main pouch as well.
Hot Chocolate Mix
Hot Chocolate Mix
We designed these classic tins for Pepper Creek Farms’ hot chocolate mixes to be fresh, colorful and bold, each featuring an iconic cow face on the front flanked by signature flavor elements.
Dry Beans
Dry Beans
Jenn David Design developed a fun, quirky look for this line of dry beans to go with some of the unusual names such as Tongues of Fire!
Granolas, Dried Fruits & Seeds
Granolas, Dried Fruits & Seeds
Jenn David Design revamped Beaming Wellness’ snack line along with their extensive drink and salad lines. Not only did we upgrade their packaging design but we also made their labeling fully FDA compliant which had been lacking in their previous labeling. Information is clear and easy to read—which makes the line much more user-friendly—and highlights important certification logos and key selling points. Jenn David Design revamped Beaming Wellness’ snack line along with their extensive drink and salad lines. Not only did we upgrade their packaging design but we also made their labeling fully FDA compliant which had been lacking in their previous labeling. Information is clear and easy to read—which makes the line much more user-friendly—and highlights important certification logos and key selling points.
Frozen Fried Rice
Frozen Fried Rice
Jenn David Design partnered with Stacey & Co. to design these boxes for two varieties of frozen fried rice. We also designed their iconic red logo. The boxes feature a large beautiful product photo on the front with key selling points and their brand and product story with instructions on the back.
Drink Rimmers
Drink Rimmers
Jenn David Design adapted the drink mixer design we did for Pepper Creek Farms to this line of corresponding drink rimmers in tin cans.
Drink Mixers
Drink Mixers
Jenn David Design developed a classic yet fresh look for this line of drink mixers for Pepper Creek Farms.
Juices & Smoothies
Juices & Smoothies
Beaming Wellness was ready to revamp their extensive line of juices and smoothies and turned to Jenn David Design. Not only did we upgrade their bottle packaging design but we also made their labeling fully FDA compliant which had been lacking in their previous labeling. Information is clear and easy to read—which makes the line much more user-friendly—and highlights important certification logos and key selling points. Along with their drink line, JDD also revamped their salad and snack lines.
Solid Milk Chocolate Pouch
Solid Milk Chocolate Pouch
We designed this pouch for Madelaine Chocolate Co. to feature their signature purple brand color and show off the beautiful foil chocolates contained within. The pouch is universal to over 100 types of solid milk chocolate candies, with the information for each being customized with a label on the back of the pouch.
Gummy Peach Slices
Gummy Peach Slices
We designed this pouch of Gummy Peach Slices for Purely! to be fun and whimsical, with a focus on the natural aspect as a point of differentiation.
Christmas Sprinkles
Christmas Sprinkles
We designed this set of Christmas sprinkles for Pepper Creek Farms to be fun, eye-catching and colorful. Each label design complements the individual product colors and also works together as a set.
Valentine’s Sprinkles
Valentine’s Sprinkles
We designed this set of Valentine’s Day sprinkles for Pepper Creek Farms to be colorful and fun, complementing the vintage wire jar container and the beautiful product contained within.
Organic Chocolate
Organic Chocolate
Jenn David Design has been partnering with Madelaine Chocolate Co. since 2015 on various premium chocolate packaging designs. This Organic chocolate pouch design accommodates a variety of products, with each product’s details being customized on the back with a label.
Chocolatey Dipped Wafer Rolls
Chocolatey Dipped Wafer Rolls
Jenn David Design partnered with Fusion Gourmet to design this line of Chocolatey Dipped Wafer Rolls for their brand Sofiato. Clean and minimalist, the design features a photo of the product as its focus to show that they’re filled with flavorful cream in the centers. The bold colors and callouts highlight each different flavor fill.
Coconut Cremes
Coconut Cremes
Ale & Wang searches the world for only the very best ingredients for their coconut creme candies, and it shows from the first taste. They turned to Jenn David Design to launch their brand and product line. To disrupt the candy category with a quality candy with incredible flavor, JDD developed a bold, fresh look with a large custom illustration and coconut milk splash as its main focus. Their entry into the market has been a successful one and they continue to partner with JDD on launching of new items in the line and other candy lines.
Body Salt Scrubs
Body Salt Scrubs
Jenn David Design developed the logo and packaging design for this line of artisan body scrubs by Olive + Grace.
Rooibos Body Cream
Rooibos Body Cream
My Red Tea makes authentic rooibos tea products and branched out to body care with this rooibos-infused body cream. Jenn David Design translated their tea packaging design (which JDD also did) into a complementary but distinct design for this kraft box packaging and jar labels. We also adapted this design for My Red Tea’s Baby Bum Cream.
Baby Bum Cream
Baby Bum Cream
After developing My Red Tea’s iconic Rooibos Tea packaging design, JDD extended that brand look into their body cream and this Baby Bum Cream.
Cello Whisps
Cello Whisps
We’ve been working with Schuman Cheese since 2014 when they came to us to develop the packaging design for their new line of pure cheese snack crackers. Already a huge presence in hard cheese manufacturing in the US, this was their first foray into the snack market. You can now find Cello Whisps in major stores across the US and Canada. We continue to work with their innovation department as they roll out frequent new products.
Organic Syrups
Organic Syrups
We helped Combier, a well-established distillery in Europe, launch this new line of organic syrups. These versatile syrups needed to feel at home in both the baking aisle as well as behind bar counters. The sleek bottle shape lends elegance while the refined typography adds sophistication. The arresting custom illustration at the center focus of each bottle denotes the flavor and draws the eye in.
All-Natural Sugars
All-Natural Sugars
Design for new line of all-natural sugars for The Gourmet Baking Co. Goal was to coordinate with their overall brand look and feel with strong use of color but in a way that speaks to the natural foods market, and be complementary to the line of all-natural sprinkles.
La Tourangelle Artisan Oils
La Tourangelle Artisan Oils
The design for these artisan oils by La Tourangelle is formal yet fresh, speaking to both the company’s European heritage (they make their oils using the traditional methods of their French parent company) as well as the rich flavors of the products themselves. In a market where most competitors are in glass bottles and lacking in flavor in comparison, these tin cans with strong use of color and custom illustrations stand out well in the oil category.
Marlo’s Bakeshop Cookies
Marlo’s Bakeshop Cookies
What’s the best part about designing cookie packaging? Sampling the product! We developed this design for this high-end cookie line to represent the integrity of the product and the brand’s story. The gabled box is chic and purse-like, and the shaped flap also serves as the box opening. It was an all-around fun—and delicious!—project.
Crest Seasonings
Crest Seasonings
Design and layout of 54 Crest Foods private labels for Pepper Creek Farms. Challenge was to retain strong unity among the entire line while differentiating among product subcategories.
Marinades
Marinades
Steak marinade design uses strong, muted colors for clear flavor differentiation. Packaged in a flask-type glass bottle, the goal with this design was to be upscale and approachable.
Mustard, Jelly and Relish
Mustard, Jelly and Relish
Unique color pairings and decorative elements to combine to create and upscale, elegant design for this condiment line.
Gummy Candy
Gummy Candy
Beans
Beans
Design for new line of dry beans. Goal was to bring excitement to the otherwise simple product in a way that still fits within the Pepper Creek Farms family.
Bread Dipping Blends
Bread Dipping Blends
An approachable design connotes ease of use—just add oil—for these authentic bread dipping spice blends. Color draws on the nature of each product’s signature flavor.
Large Sea Salts
Large Sea Salts
Exotic sea salts from around the world needed a design to convey just that. Packaged in an old-fashioned glass wire-top jar, these beautiful salt granules look stunning on their own and we designed the label to elevate their natural look even further. Each has a signature color indicative of the region its salt is sourced from, with exotic and elegant botanical-like flourishes to further enhance the essence of these salts. Coordinates with pepper line.
Spices
Spices
An extensive line of spices with strong color differentiation.
Sprinkles
Sprinkles
An extensive line of both festive and everyday decorating sprinkles with approximately 100 products. The challenge was to tailor each design to its product and group themes by subcategories, all while maintaining a unified line look and fitting within the overall The Gourmet Baking Co. branding.
Chocolate Dimples Candy
Chocolate Dimples Candy
Fun, bright, bold design for this line of chocolate candies.
Salsa
Salsa
A strong and bold design with the focus on typography suited the needs for this salsa design. A background pattern made of the signature flavor ingredients together with strong use of vibrant color denotes flavor differentiation.
Snack Mixes
Snack Mixes
An Americana theme with muted colors and bold typography suited this line of snack mixes.
Grill Seasoning
Grill Seasoning
Set of three grill seasonings packaged in a gift set for grill masters. Clean design for the spices with strong use of color, and grill theme for the outer box with flame-broiled theme.
Small Sea Salts
Small Sea Salts
These unusual sea salts, packaged in small old fashioned wire jars, had little room for labeling. We developed a simple one-color design with an upscale feel that is simple yet effective and complements the product color for a strong product line.
Pancake Mix
Pancake Mix
This design draws on a warm, home-baking theme to entice and inspire with this easy-to-use baking mix.
Victory Garden Pickle Kit
Victory Garden Pickle Kit
We developed a Victorian theme for this pickle kit mix to coordinate with the name as well as to romanticize the easy process of making your own pickles with this simple kit.
Williams-Sonoma Lotions and Soaps
Williams-Sonoma Lotions and Soaps
Upscale design using custom illustrations for Williams-Sonoma’s seasonal-themed soap and lotion program.
Shelby Signature Foods BBQ Sauce and Rub
Shelby Signature Foods BBQ Sauce and Rub
These products highlight the iconic Mustang Shelby and the man behind it for the Shelby Signature Foods line.
Sierra Sweets Toffee
Sierra Sweets Toffee
This handmade all-natural toffee required a design that maintained a handcrafted, home-grown feel. The large window shows off the delectable product and the fun, bold graphic elements convey the delicious nature of this product and are done in a rubber stamp-type style for added handcrafted touch. The bold type catches attention in the store, all combining to make a package that is as striking as the product inside.
After learning about the handcrafted nature of how this product is created, and especially after sampling the product (you’ve never had toffee like this before), that really helped set the stage for our design concepts. We drew on that knowledge and taste to create everything that spoke to those aspects: handcrafted and delicious.
Gratitude Journals
Gratitude Journals
Gratitude journal design to appeal to 3– to 5-year-olds, equally male/female. Bold colors and simple, fun layout combine to make the product appropriate for the age group.
Sumptuary Wines
Sumptuary Wines
A simple, iconic design with an ornate pattern suits this wine, whose name draws on the sumptuary laws of old.
Transcendent Tea
Transcendent Tea
No ordinary teas, these transcendent teas are made from pure, natural ingredients with numerous healing qualities. The subtle texture and elegant borders in the design together with a luminous gradient and custom illustrations for the key ingredients combine to make an exotic and intriguing design that catches the eye and is cost-effective to produce. The decorative strip closure serves both as a tamper-evident feature as well as an attractive embellishment.
To capture the spirit of these unique, healing teas sourced from exotic locales, we asked the client to describe the teas as if they were a person. Their responses to this question, which made them stop and ponder a bit, guided everything about the design thereafter;
Williams-Sonoma Sangria Mixes
Williams-Sonoma Sangria Mixes
Private label design for Williams-Sonoma of Topolo products. The breezy, elegant feel of this design connotes summer, relaxing and the ease of making your own sangria with these mixes.
Sente Bella Body Care Line
Sente Bella Body Care Line
Sente Bella packaging design for Bella D’ora Spa’s line of upscale body care products. Sleek and high-end to convey the high quality ingredients used, to complement the Bella D’ora branding and reflect the look and feel of the spa.
Peppercorns
Peppercorns
Exotic peppercorns from around the world needed a design to convey just that. Packaged in an old-fashioned glass wire-top jar, these beautiful peppercorns look stunning on their own and we designed the label to elevate their elegant, natural look even further. Each has a signature color indicative of the region its salt is sourced from, with exotic and elegant botanical-like flourishes to further enhance the essence of these salts.
Scaffetta’s Gourmet Foods Tomato Basil Soup
Scaffetta’s Gourmet Foods Tomato Basil Soup
An update of existing packaging and branding that retains brand equity and recognition in a new an improved way. We kept a similar color scheme and prominent image of the brand father figure to accomplish this, yet cleaned up the design entirely and established an effective information hierarchy to better inform the consumer and entice sales.
SavvyBeat Treats Dogstars
SavvyBeat Treats Dogstars
This is an organic dog treat that is out of this world, made with a unique combination of healthy ingredients that far surpasses any competitor. Needing to reflect all this in the design, we chose bright colors to grab attention on the retail shelf, and continued the star theme throughout the packaging to reinforce the stellar nature of the product. The result is a package that has succeeded in successfully launching this new brand and product.
San Diego Bath & Body Co.
San Diego Bath & Body Co.
Clean, simplistic design for this line of approachable yet invigorating bath and body products.
Keepsake Box
Keepsake Box
Pattern and design of unique keepsake box to commemorate special lifetime events.
Gummy Owls Packaging
Gummy Owls Packaging
Packaging design for new line of Neuliven Health’s Gummy Owls natural chews to aid in weight loss. Approachable, friendly logo conveys that the product is safe and natural for adults and kids alike.
Playing Cards Box Design
Playing Cards Box Design
Box design for playing cards themed around traditional African icons.
BBQ Sauce
BBQ Sauce
A warm, country, masculine, down-home design suited the audience for this BBQ sauce.
Hot Sauce
Hot Sauce
There are a lot of hot sauces on the market, and we wanted this one to be unique to stand out. We used bright, bold colors but slightly skewed toward muted in contrast to many competitors. But not to be diminished on the hot front, we incorporated some wacky, fun backgrounds that speak to the spicy nature of the product. Add a dash of fun with the typography and it all comes together as a package that goes against the grain.
Cornbread Mix
Cornbread Mix
Design for new Cornbread Mix kit for The Gourmet Baking Co. Color and texture draws on the rustic nature of the homemade bread in a way that is authentic and exciting.
Good Time Candy Shoppe Hard Candy
Good Time Candy Shoppe Hard Candy
Nostalgic packaging design in old fashioned glass wire jars is simple and elegant to give an upscale feel to classic candy.
Gumballs
Gumballs
This fresh and modern design combined with a somewhat nostalgic candy jar shape makes these gumballs stand out. We infused a heavy note of fun with the circular text and bold yet not over-the-top colors speaking to the whimsical nature of the product.
Good Time Candy Shoppe Gummy Cups
Good Time Candy Shoppe Gummy Cups
These harken back to the candy shop nostalgic days of yore but are packaged in a modern clear printed cup so we had fun with that balance in this project. The cups feature bright patterns specific to each type of candy, and the print creates a window on the front to see the product inside. The lids are printed with similar graphics to match the cups. We also did the logo and branding on this project as well.
Cupcake Mix
Cupcake Mix
This design leans slightly retro in a fun, modern way. Packaged in a wide cardboard tube, the bright patterns differentiate each flavor and, together with the fanciful type, bring together elements of fun and whimsy for an effective package design.
Thomas Henry Wines
Thomas Henry Wines
Packaging design for new brand Thomas Henry Wines, an approachable brand founded in Americana roots.
Ganoluci Herbal Medicinal Tea Sets
Ganoluci Herbal Medicinal Tea Sets
Box design and tea sleeve design for line of teas oriented toward specific health results, sold in health stores. We designed both the graphics and the intricate glueless box structure.
All-Natural Sprinkles
All-Natural Sprinkles
Design for new line of all-natural sprinkles for The Gourmet Baking Co. Goal was to coordinate with their overall brand look and feel with strong use of color but in a way that speaks to the natural foods market, and be complementary to the line of all-natural sugars.
Paradigm Haute Fudge
Paradigm Haute Fudge
Redesign concept for Haute Fudge packaging, to convey rustic, high-end and gourmet. The bold, saturated colors easily differentiate among flavors in the line and stand out on the shelf.
Foyt Family Wines
Foyt Family Wines
Wine label design commemorating AJ Foyt
Love’illy Gourmet Pie Filling
Love’illy Gourmet Pie Filling
We created this elegant, clean design for an upscale, gourmet feel. The large logo was important for brand recognition for this new brand, and we incorporated stock imagery for the illustrations for visual flavor differentiation among the line.
Meadowcroft All She Wrote Wine
Meadowcroft All She Wrote Wine
This is a limited-edition release dessert wine by Meadowcroft Wines named All She Wrote. The script font plays on both the writing theme as well as the finale of something (in this case the finale of the meal). The wax-seal top connects to the writing sense of the title phrase as well as providing a unique closure to complete the package. Overall the elements come together to convey that this dessert wine is a special, handcrafted gift.
La Tourangelle Gift Packaging
La Tourangelle Gift Packaging
Packaging designs for La Tourangelle Artisan Oils’ culinary gift sets.
Meadowcroft Wines
Meadowcroft Wines
The bee symbolizes hard work and craft that goes into this line of specialty wines. Jenn David Design did both the branding and packaging design for a simple yet strong and effective result.
CJay Spices
CJay Spices
This spice package needed to stand out from the competition in the crowded spice category. We used vintage botanicals to bring an element of nostalgia in the kitchen in modern, muted colors for a look that would feel at home in any kitchen setting as well as capture attention on the retail shelf.
European Fine Tea House
European Fine Tea House
Packaging and logo design for a new line of upscale, high-end teas for Pepper Creek Farms.
Baja Fresh Gourmet Tuna
Baja Fresh Gourmet Tuna
Gourmet line of tuna packaging design for upscale and specialty markets. The rich colors together with elegant details convey simple, easy luxury and indulgence.
Frontera Taco Sauce
Frontera Taco Sauce
Design for Williams-Sonoma’s line of taco sauces for summer grilling. Private label of Frontera products.
Gingernize Ginger Juice
Gingernize Ginger Juice
Gingernize needed packaging that properly represented their line of natural ginger juices as they increased their reach in retail. Vivid photography combined with fun, appetizing colors create a striking design that is effective on the shelf in the refrigerated juice category.
Imperial Tea
Imperial Tea
Sleek, modern and sophisticated, these teas stand tall and elegant. Bold colors create an eye-catching display, yet their simplicity relaxes. Custom hand-drawn line art botanicals embellish the package. Just a sprinkle of copy on the front describes the flavors.
Klara’s Gourmet Cookies
Klara’s Gourmet Cookies
Redesign of Klara’s Gourmet Cookies packaging as part of Package Design Magazine’s Makeover Challenge. Box structure was chosen for ease of merchandizing, protection of product and maximum display space on the package. Circular motif creates striking design that stands out on the shelf, while bold colors convey the fun and whimsical flavor pairings. The subtle background patters are a nod to Klara’s heritage, from which she draws on traditional family recipes in new and exciting ways.
Amber Products
Amber Products
Amber Products dominates the spa supply category but needed a new design for their extensive line of high-quality products. This redesign of their spa supply product packaging is fresh, clean and professional, while retaining brand equity and recognition. The design system was created to work across all product groups and subcategories, and expand for future line growth.
Chosen Foods Avocado Oil Tray
Chosen Foods Avocado Oil Tray
Merchandising tray box design for Costco. When stacked on a pallet, the box together with the oils creates a striking visual as the tray continues the bottle design.
Arga Gold Cosmetic Oil
Arga Gold Cosmetic Oil
Packaging for argan oil for cosmetic use. The sophisticated and elegant design draws inspiration from Morocco (the product’s place of origin), represents the history and culture behind the product and conveys high quality, justifying the high price point.
Arga Gold Argan Cooking Oil
Arga Gold Argan Cooking Oil
Packaging for argan cooking oil. The sophisticated and elegant design draws inspiration from Morocco (the product’s place of origin), represents the history and culture behind the product and conveys high quality, justifying the high price point.
Relevance Skincare Line
Relevance Skincare Line
Packaging and Logo design for a new high-end skincare line, retailed in medical spas and dermatology offices. The elegant yet clinical design conveys the effectiveness of the product and reflects the high price point. Important aspects of the product are called out on the front of the package.
Sevique Skincare Line
Sevique Skincare Line
Logo and packaging design for new skincare line. The sophisticated, clean design is reflective of natural, effective beauty and reinforces the high price point. Key ingredient callouts are featured on the front of the package.
Buck Head BBQ Sauce
Buck Head BBQ Sauce
BBQ design concept for private label. Audience is outdoor sporting enthusiasts, particularly hunting and fishing types.
Mitsubishi Ace of Diamonds
Mitsubishi Ace of Diamonds
Formerly Three Diamonds, Ace of Diamonds is a rebrand for Mitsubishi International Corporation’s line of premium canned fruit, vegetables and seafood, which has a dominant market on the east coast. It was essential for the name change to maintain the brand recognition for two reasons: brand equity and recognition with consumers and to quality as a brand update
Pepper Creek Farms Drink Mixers
Pepper Creek Farms Drink Mixers
A line of 8 drink mixers with an established, trusted yet tropical vibe. We utilized vintage stock illustrations for a cost-effective imagery solution.
SDBB Eco-Nursing Pillow
SDBB Eco-Nursing Pillow
This product has won awards many times over but needed to update its packaging to reflect its high-quality, eco-minded design which is superior to its competition. We created a custom die-cut shape that emphasizes the curves of the product and its signature comfort bolster feature, and designed the communication to better inform the consumer at a quick glance for that important first impression on the shelf.